Argonaut is one of Cricket Wireless’s principle advertising agencies. Each quarter, the agency creates a 360 campaign that is grounded in a TV spot. Recently, Argonaut has made spots that feature real life Cricket customers giving positive testimonials about their Cricket experience. For the first and second quarters of 2024, my team was asked to create digital content with a social native look & feel using footage from the testimonial TV commercials. This is departure from the cutdowns and lime-green offer cards the brand always used.