Beyond the Bottom Line
Beyond the Bottom Line
Role — Designer
Client — PwC
Agency — RYOT Studio
Year — 2019
PWC’s CEO In Action Campaign partnered with HuffPost to create the video series Beyond the Bottom Line where CEOs from Citi, WP Engine, Tapestry, Ashley Stewart and PWC meet with employees to talk about diversity issues.
The Vision
For this video series I created video graphics (click here to view more), thumbnails and social media assets. For these assets I attempted to convey the image of conversations between equals. To do this I deliberately chose photos of two people meeting and structured them at equal heights. Additionally, I tried to keep within a warm color scheme that emulated PWC’s company colors.
