Nintendo Inspired
Nintendo Inspired
Role — Art Director
Client — Nintendo
Agency — Fullscreen & Max
Years — 2020-2022
From pitch to production I had the honor of art directing social content for Nintendo’s main Instagram and assisted in launching Nintendo’s lifestyle focused Instagram, @nintendoinspired.
Our team was tasked with creating a space for non-male Nintendo gamers as well as attempting to tap into a growing gaming demographic: Millennial Women.
To do this, we helped launch Nintendo’s Instagram, @nintendoinspired. We created bespoke posts & stories, in addition to customized influencer content.
After the @nintendoinspired launch, Nintendo extended our partnership and I continued to art direct product photography and social content for Nintendo Inspired and Nintendo’s main Instagram.
As the art director, I oversaw photographers and designers who executed posts that I developed with a creative director. To maintain consistency I briefed freelancers with in-depth style guides and extremely detailed shot-lists.
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